BEFORE YOU BEGIN!

If you are attaching a sample or press ready artwork up to 20MB along with this form, please log-in and use the secured estimate form which has a file attachment option. This form does not have an option for file attachment.

If you are unsure of the terminologies used in this form, please see the QUICK REFERENCE for explanations.


CONTACT NAME*

COMPANY NAME*

ADDRESS*

EMAIL ADDRESS* (please double check your email address)

PHONE NUMBER* (please double check your phone number)

TYPE OF JOB *

SIZE* (specify the finished size in inch)

QUANTITY* (you may request a quote for up to 3 different quantities)

NUMBER OF PAGES * (e.g., a single sheet with prints on both sides has 2 pages)

INK(S) USED ON SIDE ONE*
 Black Ink     CMYK (4 Color Process)     PMS Ink     Metallic Ink

INK(S) USED ON SIDE TWO*
 Black Ink     CMYK (4 Color Process)     PMS Ink     Metallic Ink     N/A

NAME OF PMS OR METALLIC INK(S) (if selected above, please list the names)

COATING* (Note: UV or Aqueous Coating may be applied to some jobs as standard)
 Varnish     UV Coating     Aqueous Coating     No Coating

PAPER STOCK* (if not sure, please select "Not Sure, Please Advise" option)

CUSTOM PAPER STOCK (if the paper stock you want not listed above, please specify)

COVER PAGE* (If the job has a cover page, please select the stock you want)
 Cover on Thicker Paper     Cover on Same Paper as the Texts     N/A    

FINISHING / BINDING*

IS YOUR ARTWORK PRESS READY?*
 Yes     No, I need you to finalize it     No, I need you to design it from scratch

FILE FORMAT OR SOFTWARE USED* (please see the QUICK REFERENCE for detail)

SPECIAL INSTRUCTION

ARE YOU A ROBOT? IF NOT, PLEASE ANSWER THE QUESTION BELOW: *
What color do you get when mixing yellow and blue? 


QUICK REFERENCE

Quick reference for some of the basic printing terminologies used on the estimate form.

Varnish vs UV Coating vs Aqueous coating

Varnish
Varnish is basically clear ink and can be gloss, satin or matte. A flood varnish covers the entire printed page for protection or sheen. A spot varnish allows you to highlight specific areas of a printed piece and adds shine and depth to specific elements on the page such as a logo or image. Varnishes are also applied on-press, but they are heavier-bodied and can be applied (like inks) to only certain areas (spot varnish). A plate must be created to apply a spot varnish, so artwork is necessary.

UV Coating
UV coating is a very glossy, shiny coating applied to the printed paper surface and cured on a special machine using ultraviolet light. UV coating makes your printed piece eye catching, and is perfect for products such as postcards, hand-out sheets, presentation folders, business cards and catalogs, or any product that can benefit from a rich, glossy and dramatic look. However, it pickups fingerprints if a print has darker solid background. It may also crack when scored or folded due to the thickness and hardness of the coating. Some find it too shiny for some uses.

When is UV Coating Not the Best Option?
While UV coating works great for a wide variety of printed pieces, there are a number of instances where UV coating is not a good fit.

  • When using Metallic Inks
  • On text weight paper under 100#
  • When the piece has Foil Stamping
  • Anything that needs to be written on
  • The addressed portion of a mailing piece

Aqueous Coating
Aqueous coating is a clear, fast-drying water-based coating that is used to protect printed pieces. It provides a high-gloss or matte surface that deters dirt and fingerprints. Aqueous coating improves the durability of presentation folders, postcards and other mailed pieces as they go through the mail, and protects business cards as they ride around in people’s wallets. It also looks beautiful on brochures, catalog covers, and presentation folders. Aqueous coatings provide more substantial scuff-resistance than varnishes. Aqueous is typically applied to the entire printed piece, usually by the last unit on a printing press. Due to its water base, aqueous coating is more environmentally friendly than varnish or UV coatings.

File Formats
Please note that not all file formats or software are compatible with Offset Presses. Below are the file formats/software we accept for Press Ready Artworks. Please note that all artworks must be saved with print quality and other appropriate settings. See the PRESS READY ARTWORK section for information on how to prepare artworks for press printing.

  • Adobe Illustrator CS4 and earlier versions
  • Adobe InDesign CS4 and earlier versions
  • Adobe Photoshope CS4 and earlier versions
  • Adobe Acrobat (PDF)
  • EPS
  • TIFF
  • JPG
  • PNG

If your artwork is created in one of Microsoft Office products, such as Publisher, Word, PowerPoint etc., and you are unable to convert it to PDF, we can convert it for you and email you the converted artwork for approval. Once your review the PDF and give us an approval to print, we will proceed with printing.

One thing you need to keep in mind is that text overflows, missing words or other unexpected problems sometimes occur when opening artworks created in MS Office products different computers. Therefore, what we see on our computer may not be exactly the same as what you see on your computer. For that reason, we strongly recommend to thoroughly review the PDF proof we email you for any possible error. We will not be responsible for any error once the proof is approved.

PMS Colors
PMS stands for Pantone Matching System, which is a universal color matching system used primarily in printing. Unlike CMYK and RGB, each PMS color is mixed manually using the universal PMS matching system which results the most consistent color possible.

PMS colors are ideal for 1-2 color projects such us logos, business cards, letterheads, envelopes and other prints where specific color is required. However, because the process is labor intensive, using more than tow PMS colors will be very expensive or even cost prohibitive. The more color you add, the more you pay.

We offer the following PMS Colors as a standard inks. All other PMS colors will be processed as custom inks and will incur additional charge.

  • Black
  • Reflex Blue
  • Process Blue
  • Pantone Violet
  • Dark Blue = PMS 287
  • Teal = PMS 320
  • Green = PMS 347
  • Forest Green = PMS 357
  • Brown = PMS 470
  • Burgundy = PMS 221
  • Red = PMS 199
  • Orange = PMS 151
  • Gray = PMS 423
  • Silver = PMS 877
  • Gold = PMS 874

CMYK colors
The CMYK color model is often referred to as four-color process due to the fact that it utilizes four different colored inks to create an array of different hues. The name CMYK comes from the four colors applied during the printing process:

Cyan
Magenta
Yellow
Black

CMYK colors are mixed during the printing process itself, which can sometimes cause very slight inconsistencies in color throughout a printing run. It’s usually not a particularly perceptible change, but it’s something to keep in mind when using logos with specific color branding. However, it is cost effective compared to PMS colors and the number of colors you add to your project does not affect the cost.

Note: If your project is to be printed in CMYK colors, make sure there is no PMS color in it. This can be done in two ways:

  1. By converting each color to CMYK manually
  2. By saving the file as PDF using a Press Quality option and selecting the “Working CMYK U.S. Web Coated (SWOP)v2″ color profile from “Output” window. Note: you must have a full version of Adobe Acrobat software in order to do this.

RGB colors
The RGB color profile is used exclusively in digital design, as it represents the same colors used in computer screens, televisions and mobile devices. Rather than ink, colors in the RGB color wheel are created by blending light itself.

The letters RGB represent the different colors used to create different hues:
Red
Green
Blue

RGB Colors cannot be used on Offset Printers. Only digital printers/copiers have the capabilities to processing RGB colors. If your artwork includes RGB colors and it is to be printed on Offset Printers in CMYK colors, the RGB colors must first be converted to CMYK. This can be done in two ways:

  1. By converting each color to CMYK manually
  2. By saving the file as PDF using a Press Quality option and selecting the “Working CMYK U.S. Web Coated (SWOP)v2″ color profile from “Output” window. Note: you must have a full version of Adobe Acrobat software in order to do this.

One of the common mistakes we see on orders is with regard to page count. There is a tendency to confuse sheets with pages. Sheets and pages are two different things. A sheet of paper has two sides — the front and the back. If you print on both sides of the sheet then you have two pages.

However, in a case of Saddle Stitch booklet, each sheet will have four pages instead of two. That is because the sheets are folded in half and saddle stitched (put two staples in the middle). Therefore a five sheet booklet will be refereed as a 20-Pager booklet.

The paper stocks you see on the form are the most commonly used ones. We also offer other paper stocks that are more suitable for PMS Color Printing. These paper stocks can be used for business stationary, such us Letterheads, Envelopes, business cards, and Announcement Cards. Below you will find the category of these paper stocks. Each category comes in different color and weight/thickness.

  • Premium
  • Strathmore
  • Shiny Coated
  • Parchment
  • Royal Fiber
  • Linen
  • Laid

Press Ready Artwork, also known as Camera Ready or Print Ready artwork, is a final artwork that is revised and approved to go to print. Press Read art must include the following criteria.

  1. Must have minimum of 1/8″ margins around the edges
  2. Crop Marks must show
  3. Bleed must show
  4. Fonts must be outlined/flattened or provided in separate folder
  5. Images must be embedded/flattened or provided in separate folder

Margins
Margins are the areas between the main content of a page and the page edges. All texts and sensitive information which you don’t want to be cut off should be away from the edge by at least 1/8″. 1/4″ is recommended.

Crop Marks
Crop marks, also known as trim marks, are lines printed in the corners of your publication’s sheet or sheets of paper to show the printer where to trim the paper. If you are saving the press ready artwork to PDF using Adobe Acrobat, Acrobat will allow you to create the crop marks during the process of saving the artwork to PDF. However, if you are finalizing your artwork in Photoshop, then you may have to create the crop marks manually. Crop marks should be set at least 1/8″ away from the trim line.

Bleeds
Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.

Fonts
If you plan to submit your art work in Illustrator or InDesign, all fonts must be either converted to outline, flattened or collected and saved in separate folder called “fonts”. If you are saving them to PDF, make use to embed the fonts.

Images
Images should all be either embedded into the artwork during saving, or must be collected and saved in a separate folder called “images”.

Saving Press Ready Artworks to PDF
When saving the press ready artworks to PDF, make sure to do the following things:

  • Select the “Press Quality” option
  • Check the appropriate crop marks and bleeds settings
  • Make sure to select the appropriate color output. If your artwork is to be printed in PMS Colors, select “No Conversion”. If CMYK Colors, then select “Convert to Destination (Preserve Numbers)” and then select “Working CMYK-U.S. Web Coated (SWOP)v2″ form the “Destination” drop-down menu.

Saving Press Ready Artwork to JPG
When Saving the press ready artwork to JPG, make sure to use the following setting:

  • Quality = 10
  • Color Model: CMYK
  • Resolution 300 or 400 dpi

RAW Files
If you are submitting your Press Ready artwork as RAW File with all fonts and images collected in separate folders, make sure to put all files and folders withing a single folder and zip that folder.